Bankruptcy to Millionaire

Ok, well the moment of truth is here. These are the results from my Two Week Cash Challenge:

(I didn’t realize the numbers were so bad. I guess I wasn’t tracking as well as I should have. This is a true confession.)

Adwords Statistics

30,000 Impressions

464 Clicks

1.52% Overall CTR

$132.55 (*cringe*) cost

Landing Page Statistics:

46 Initial Opt-Ins

20 Confirmed Double Opt-Ins

Clickbank Statistics:

251 Clicks To The Product Sales Page

1 Sale (+24.55)

Total Two Week Cash Challenge Results:

20 newsletter subscribers

-$108.00

There you have it. My confession. I’m not buttering things up here. I did NOT meet my expectations, or my financial goal. Some may look at this as a failure. I do not. It was a great learning experience for me. I know many areas where I went wrong, and what I can do better next time.

What went wrong?

There were a number of things I did wrong. I did not optimize my ad groups enough. I just broke them down in to basic categories. This was a small issue, but it did effect my quality score.

My biggest issue was:

I did not optimize/split-test my landing page/opt-in form. Looking at my statistics now, I realize how truly terrible they were!!! It started out great in the first two days, and after that I kind of ignored that number. This was a huge mistake! I shoud have paused my campaign as soon as I noticed I wasn’t over 50% and started optizing the landing page.

If you are starting in affiliate marketing. DO NOT MAKE THIS MISTAKE. Constantly track your numbers.

Which has inspired me for my next challege. Stay tuned tomorrow. I am going to challenge myself, and YOU. If you can keep up, there is something in it for you.

If you challenged yourself, what were your results?