This is a man who knows EXACTLY what he is doing. Take a few minutes (9) to watch this clip. Then I’ll discuss why it’s important.

This is Joel Bauer. A Magician… a Perceptionist, rather. note: Perceptionist is just a self-proclaimed title to set himself apart from other magicians. But through years of performing on stage he has become a master of speaking, and master of the English language, and Neuro-Linguistic Programming.

I’ve known of Joel for several years now, and have had the pleasure to see him in action on a couple of occasions now. He is truly a Wonder to observe. He grabs his audience’s attention, and doesn’t give it back until they pull out there wallets to him tons of money.

Why Is Joel Bauer Important?

The first time I saw Joel in action he spoke for 2 days at a “Nothing To Buy” seminar for Mortgage Brokers. There were about 50 or so in the room, and at the end of the “Nothing To Buy” seminar of information on how to be a better marketer of mortgage brokering, about 30 of whom decided they would “enroll” in their $18,000 a year program. He had a 60+% conversion rate for an $18,000/year program.

The next time I saw him draw HUGE crowds at a hum-drum Mortgage Broker Trade Show (NAMB). He literally can stop people in their tracks with his words alone, and draws them in huge numbers to his Client’s booths.

I have also heard rumors of him speaking from the platform and selling $3M worth of product. Yes. $3,000,000 in product from one speech from the platform.

After I’ve talked with him 1-on-1, seen him in person. Shook his hand. This is what I’ve learned from Joel Bauer.

Image is everything.

People judge you on everything. You appearance, your haircut, your business card, your voice, the words you choose, the tone you use, the cadence in which you speak. People are constantly sizing you up, processing whether you are interesting or boring. Knowledgeable or Dumb. Revolutionary or a copy cat.

The more prepared you are with the words you choose, the clothes you wears, the promotional materials you use, the more “lucky” you are going to become.

Luck = Opportunity + Preparation