Bankruptcy to Millionaire

Ok this is the 3rd post in a series. To catch up please read these two first:

How I Accidently Made $88.50 with First Try On Online Affiliate Marketing

Inside: Uncovered Affiliate Secrets The Big Guys Don’t Want You To Know…

Caught up? Good. Now we’ll deal with the final portion. All the EFF UPS I made in this short but profitable campaign. These are mistakes I WILL NOT make again. A mistakes you should not make.

*note: pay close attention to the end of this post to learn how you can get 30 FULL DAYS of advertising on your site, for just $1!*

Mistake #1 - Always Pay Close Attention

Obviously my first mistake was setting up a campaign and not following it. If you ever set up a PPC campaign you should watch it like a hawk. How much are you spending a day? Is it converting? If I had been paying attention on a daily basis, I would have seen that I should have increased my $10/day budget, and would have made MORE SALES before I got “disallowed”.

Mistake #2 - Not enough research

Because I was not thinking through this campaign (I did it on a whim). I did not do enough keyword research. If I had. I would have had a TON more than just 2 converting keywords. I would have came up with many more search terms that would lead to people wanting to buy holiday cards, I would obviously make more money in a shorter amount of time.

Mistake # 3 No Testing

I did not split test the ads. I know from previous testing of clickbank, and some of my own websites. That I should capitalize the first letter of each word of the URL and ad the appearance of a subfolder. But I did NOT test that I should have:

• Headlines
• Copy
• Offer
• Display URLs (I’m testing this right now in my current campaign)

Google adwords makes testing INCREDIBLY EASY. So you should ALWAYS utilize split testing.

IMPORTANT TO REMEMBER WHEN SPLIT TESTING:

Only test one element at a time! Meaning: If you’re testing your headline, make sure everything else on your ad exactly the same. This way you know which one is better. Then once you pick which one is better. Change one more thing. Until you get completely optimized ads.

Please let me know if you have any questions on optimizing/split testing ads.

P.S. If you’d like to advertise on my blog for $6 through the end of March. I have only one spot left. Also, if you tip me $1 on the Scratch Back widget you’ll receive a text link ad for $1 for a full 30 days! Advertising for less that $0.03 a day!? You have to be kidding me that widget should be full by tomorrow!