Bankruptcy to Millionaire

I’ve finally figured out the secret as to why this blog isn’t sky rocketing with popularity, fame and fortune… And why yours isn’t either.

First off, happy Monday and Happy December to everyone. The countdown has finally begun.

Why I’m an Ass…

I’ve been studying endlessly (it seems) as to what makes a good blog, and what makes a blog good.

Sometimes it would seem the answer would be obvious… but it never seems to be. But ultimately, it comes down to being interesting and entertaining.

Thus I have found the errs in my ways. So far this blog has been filled with self-indulgent jackassery.

I’ve fallen into a pattern of writing for the “hell of it”. Not really concentrating on providing valuable, pertinent, and interesting content. This is where I went terribly wrong…

Today this changes.

I had to do some thinking about why I have this blog. What is it’s purpose? And quite quickly it occurred to me, it’s about doing what it takes to become a millionaire. It’s about helping inspire, motivate, and educate others on how to know they can become a millionaire as well.

So here what I’ve learned this weekend to help both you, and me succeed when we’re blogging:

Being a copywriter, I know that the Headline is THE MOST important copy of the entire sales letter. There are products that have made and lost fortunes based on solely their headlines. The headline in advertising must force the reader to read the article.

This same technique MUST be applied to your blog posts. I have forever just picked a few words that came to the top of my head for the title of each of my blog posts.

THIS IS WRONG!

More thought, and technique should be put into the headline than the rest of the post! Because if you can’t get someone interested with the Entry Title, YOU HAVE NO WAY IN HELL OF GETTING THEM TO READ THE POST!

This seems SO obvious. Yet, I have forgotten to put this much effort into my titles, and from the dozens of different posts I read on a daily basis, others seem to forget this very important point as well.

Your titles should invoke emotion from the reader. They should feel STRONGLY about it. It should make them ecstatic, pissed, curious, enamored, sad, excited. They should feel a strong emotion from reading your title, otherwise you’re never going to get the chance for them to read the important information contained in your post.

• “I’m giving away $100 cash in the next 10 minutes” -excited
• “12 died in a tragic bullet train accident” - sad
• “George Bush, impeached!” - ecstatic/pissed (depending on whose side you’re on )
• “Do you know the 3 things, you can avoid, but you’re doing that are preventing you from making $10,000 next month?” - curious

Those are just a couple headlines that came to me off the top of my head that would evoke an explicit emotion. And more importantly would probably force the readers to read on for more information.

Next time you’re reading an interesting blog post, take a look at the headline. Is that what drew you in? What was it that attracted you to the article?

When you’re reading the newspaper, what draws you into the story you’re reading? The headline (and maybe the picture, but that’s a whole ‘nother entry).

Think about it…